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Principles and practices of Management
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Strategic Management
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Performance and potential management
Total Quality Management
Quantitative Techniques
Business Environment
Marketing Management
Marketing Management:
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What is Marketing The Marketing Mix
The Marketing Environment The Product
Marketing Management New Product Development and Life cycle Strategies
Decision making and Information gathering Marketing Channels
Analyzing Consumer Behavior Physical Distribution
Organizational Buying Behavior The Promotion Effort
Market Segmentation Price Determination
Targeted Marketing Price Administration


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